Caloundra Music Festival

Caloundra Music Festival

A dynamic, reusable branding system for Caloundra Music Festival that balanced continuity with yearly refreshes, enabling efficient content creation, broader audience reach, and improved ROI across digital and print channels.

A dynamic, reusable branding system for Caloundra Music Festival that balanced continuity with yearly refreshes, enabling efficient content creation, broader audience reach, and improved ROI across digital and print channels.

A dynamic, reusable branding system for Caloundra Music Festival that balanced continuity with yearly refreshes, enabling efficient content creation, broader audience reach, and improved ROI across digital and print channels.

Overview

Create a fresh, engaging theme for the Caloundra Music Festival’s annual beachside celebration. The goal was to maintain brand continuity for returning audiences while enticing new patrons with an updated, family-friendly marketing suite that captured the event’s happy, coastal vibe.

Create a fresh, engaging theme for the Caloundra Music Festival’s annual beachside celebration. The goal was to maintain brand continuity for returning audiences while enticing new patrons with an updated, family-friendly marketing suite that captured the event’s happy, coastal vibe.

Client

Caloundra Music Festival

Industry

Festivals and Events

Service

Event Marketing

Illustration

Digital Design

Social Media

Editable Templates

Visit Website

Visit Website

Visit Website

Gerry, this is absolutely stunning! This is the best CMF [Caloundra Music Festival] artwork I have seen and embodies both the coast and the festival, making it look vibrant and refreshed while still keeping the integrity of the original brand that people have grown to love.

Toni Caldwell

Media and Marketing Coordinator

PORTFOLIO

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