Elevating brands
Elevating brands
with innovative
with innovative
design solutions
design solutions
Experienced Graphic, Digital Media and
Customer Experience (CX) Designer
Providing creative-driven experience design for agencies and individuals looking to grow and make a lasting impact.
who am i
who am i
Hi, I’m Gerry McDonald, a Graphic, Digital Media, and CX Designer with a 360-degree approach to design, strategy and delivery.
With an Advanced Diploma in both Graphic Design and Website Development — plus a Google-endorsed certification in Digital Marketing & E-commerce — I bring 15+ years of industry experience covering everything from strategy and ideation to execution and analysis.
My skill set spans traditional graphic design, brand strategy, print and digital media through to websites, video, and social campaigns. Whether it’s designing brand identities, launching websites, or analyzing performance metrics, I deliver solutions that connect both physical and digital touchpoints.
Creatively, I’m fascinated by marketing advancements, from AI-driven tools to evolving social trends. Staying ahead of new technologies allows me to craft engaging designs and seamless customer experiences with measurable impact.
I’ve worked on everything from small-scale branding projects to multi-stakeholder collaborations — handling project management, social integrations and website setups, through to delivery support and team development.
My goal? To deliver high-quality, end-to-end solutions that make a lasting impression — all within budget, of course.
With an Advanced Diploma in both Graphic Design and Website Development — plus a Google-endorsed certification in Digital Marketing & E-commerce — I bring 15+ years of industry experience covering everything from strategy and ideation to execution and analysis.
My skill set spans traditional graphic design and branding strategy, to print and digital media, websites, video, and social campaigns. Whether it’s designing brand identities, launching websites, or analyzing performance metrics, I deliver solutions that connect both physical and digital touchpoints.
Creatively, I’m fascinated by marketing advancements, from AI-driven tools to evolving social trends. Staying ahead of new technologies allows me to craft engaging designs and seamless customer experiences with measurable impact.
I’ve worked on everything from small-scale branding projects to multi-stakeholder collaborations — handling project management, channel and GA4 setups, social integrations through to delivery support and team development. My goal? To deliver high-quality, end-to-end solutions that make a lasting impression — all within budget, of course.
With an Advanced Diploma in both Graphic Design and Website Development — plus a Google-endorsed certification in Digital Marketing & E-commerce — I bring 15+ years of industry experience covering everything from strategy and ideation to execution and analysis.
My skill set spans traditional graphic design and branding strategy, to print and digital media, websites, video, and social campaigns. Whether it’s designing brand identities, launching websites, or analyzing performance metrics, I deliver solutions that connect both physical and digital touchpoints.
Creatively, I’m fascinated by marketing advancements, from AI-driven tools to evolving social trends. Staying ahead of new technologies allows me to craft engaging designs and seamless customer experiences with measurable impact.
I’ve worked on everything from small-scale branding projects to multi-stakeholder collaborations — handling project management, channel and GA4 setups, social integrations through to delivery support and team development. My goal? To deliver high-quality, end-to-end solutions that make a lasting impression — all within budget, of course.
With an Advanced Diploma in both Graphic Design and Website Development — plus a Google-endorsed certification in Digital Marketing & E-commerce — I bring 15+ years of industry experience covering everything from strategy and ideation to execution and analysis.
My skill set spans traditional graphic design and branding strategy, to print and digital media, websites, video, and social campaigns. Whether it’s designing brand identities, launching websites, or analyzing performance metrics, I deliver solutions that connect both physical and digital touchpoints.
Creatively, I’m fascinated by marketing advancements, from AI-driven tools to evolving social trends. Staying ahead of new technologies allows me to craft engaging designs and seamless customer experiences with measurable impact.
I’ve worked on everything from small-scale branding projects to multi-stakeholder collaborations — handling project management, channel and GA4 setups, social integrations through to delivery support and team development. My goal? To deliver high-quality, end-to-end solutions that make a lasting impression — all within budget, of course.
Skills
Design and Digital Services
Whether you’re looking for marketing materials or a complete engagement strategy, I can provide you with a full range of graphic design and digital services.
For a full list of application proficiencies, download my resume.
For a full list of application proficiencies, download my resume.
End-to-end Design
Branding - logos, brand strategy, corporate toolkits and refreshes
Collateral - brochures, flyers, catalogues, reports and point-of-sale
Signage - fitouts, portable signage, wayfinding and environmental design
Product design - merchandise and promotional
Digital Media
Digital adverts- Google, Facebook, Instagram, LinkedIn, Tiktok and Pinterest
Video - Motion graphics, socials, event presentations and live streams
EMD - email marketing and audience feedback solutions
Automated templates - Canva and Adobe Express
Website Development
UI/UX Design and wireframing (Figma)
SEO, Speed and Security optimisations
Hosting/Domain setups - including GA4 and eCommerce solutions
Website maintenance - Wordpress and multiple other platforms
Business Performance
Customer experience - cross platform engagement, journey touchpoints and audience insights
Social and Digital Media Marketing - strategy, creation and placement
Analysis Reporting - physical and digital feedback collation. Including analytics, metrics, insights through to final reports and solutions
End-to-end Design
Branding - logos, brand strategy, corporate toolkits and refreshes
Collateral - brochures, flyers, catalogues, reports and point-of-sale
Signage - fitouts, portable signage, wayfinding and environmental design
Product design - merchandise and promotional
Digital Media
Digital adverts- Google, Facebook, Instagram, LinkedIn, Tiktok and Pinterest
Video - Motion graphics, socials, event presentations and live streams
EMD - email marketing and audience feedback solutions
Automated templates - Canva and Adobe Express
Website Development
UI/UX Design and wireframing (Figma)
SEO, Speed and Security optimisations
Hosting/Domain setups - including GA4 and eCommerce solutions
Website maintenance - Wordpress and multiple other platforms
Business Performance
Customer experience - cross platform engagement, journey touchpoints and audience insights
Social and Digital Media Marketing - strategy, creation and placement
Analysis Reporting - physical and digital feedback collation. Including analytics, metrics, insights through to final reports and solutions
End-to-end Design
Branding - logos, brand strategy, corporate toolkits and refreshes
Collateral - brochures, flyers, catalogues, reports and point-of-sale
Signage - fitouts, portable signage, wayfinding and environmental design
Product design - merchandise and promotional
Digital Media
Digital adverts- Google, Facebook, Instagram, LinkedIn, Tiktok and Pinterest
Video - Motion graphics, socials, event presentations and live streams
EMD - email marketing and audience feedback solutions
Automated templates - Canva and Adobe Express
Website Development
UI/UX Design and wireframing (Figma)
SEO, Speed and Security optimisations
Hosting/Domain setups - including GA4 and eCommerce solutions
Website maintenance - Wordpress and multiple other platforms
Business Performance
Customer experience - cross platform engagement, journey touchpoints and audience insights
Social and Digital Media Marketing - strategy, creation and placement
Analysis Reporting - physical and digital feedback collation. Including analytics, metrics, insights through to final reports and solutions
End-to-end Design
Branding - logos, brand strategy, corporate toolkits and refreshes
Collateral - brochures, flyers, catalogues, reports and point-of-sale
Signage - fitouts, portable signage, wayfinding and environmental design
Product design - merchandise and promotional
Digital Media
Digital adverts- Google, Facebook, Instagram, LinkedIn, Tiktok and Pinterest
Video - Motion graphics, socials, event presentations and live streams
EMD - email marketing and audience feedback solutions
Automated templates - Canva and Adobe Express
Website Development
UI/UX Design and wireframing (Figma)
SEO, Speed and Security optimisations
Hosting/Domain setups - including GA4 and eCommerce solutions
Website maintenance - Wordpress and multiple other platforms
Business Performance
Customer experience - cross platform engagement, journey touchpoints and audience insights
Social and Digital Media Marketing - strategy, creation and placement
Analysis Reporting - physical and digital feedback collation. Including analytics, metrics, insights through to final reports and solutions
EXPERIENCE
My Career Journey
March 2019 - Decemeber 2024
Sunshine Coast Council
Communications & Marketing | Senior Graphic Designer
Graphic Design | Video Production | Marketing Strategy | Web & Social Media
Design, branding, technical setups and marketing delivery coordination for various local government branches, community groups, stakeholders and regional events. Across all aspects of marketing collateral, reports, digital media, EDMs, social and advertising channels. Ensuring brand consistency across a diverse range of touchpoints. Media & Marketing Coordinator - (backfill 4 months, 2020)
March 2019 - Decemeber 2024
Sunshine Coast Council
Communications & Marketing | Senior Graphic Designer
Graphic Design | Video Production | Marketing Strategy | Web & Social Media
Design, branding, technical setups and marketing delivery coordination for various local government branches, community groups, stakeholders and regional events. Across all aspects of marketing collateral, reports, digital media, EDMs, social and advertising channels. Ensuring brand consistency across a diverse range of touchpoints. Media & Marketing Coordinator - (backfill 4 months, 2020)
March 2019 - Decemeber 2024
Sunshine Coast Council
Communications & Marketing | Senior Graphic Designer
Graphic Design | Video Production | Marketing Strategy | Web & Social Media
Design, branding, technical setups and marketing delivery coordination for various local government branches, community groups, stakeholders and regional events. Across all aspects of marketing collateral, reports, digital media, EDMs, social and advertising channels. Ensuring brand consistency across a diverse range of touchpoints. Media & Marketing Coordinator - (backfill 4 months, 2020)
March 2019 - Decemeber 2024
Sunshine Coast Council
Communications & Marketing | Senior Graphic Designer
Graphic Design | Video Production | Marketing Strategy | Web & Social Media
Design, branding, technical setups and marketing delivery coordination for various local government branches, community groups, stakeholders and regional events. Across all aspects of marketing collateral, reports, digital media, EDMs, social and advertising channels. Ensuring brand consistency across a diverse range of touchpoints. Media & Marketing Coordinator - (backfill 4 months, 2020)
August 2018 - March 2019
Steps Group Australia
Graphic and Digital Designer
Print & Signage | Social Media | Website Development & Maintenance
STEPS Group Australia encompasses multiple sub-brands across the disability sector (NDIS), charities, and employment services. From full-scale campaigns to standalone events, awareness materials, and local/national advertising. I helped maintain a clear brand and brought their message to life through engaging design and strategic execution.
August 2018 - March 2019
Steps Group Australia
Graphic and Digital Designer
Print & Signage | Social Media | Website Development & Maintenance
STEPS Group Australia encompasses multiple sub-brands across the disability sector (NDIS), charities, and employment services. From full-scale campaigns to standalone events, awareness materials, and local/national advertising. I helped maintain a clear brand and brought their message to life through engaging design and strategic execution.
August 2018 - March 2019
Steps Group Australia
Graphic and Digital Designer
Print & Signage | Social Media | Website Development & Maintenance
STEPS Group Australia encompasses multiple sub-brands across the disability sector (NDIS), charities, and employment services. From full-scale campaigns to standalone events, awareness materials, and local/national advertising. I helped maintain a clear brand and brought their message to life through engaging design and strategic execution.
August 2018 - March 2019
Steps Group Australia
UI / UX Designer
Print & Signage | Social Media | Website Development & Maintenance
STEPS Group Australia encompasses multiple sub-brands across the disability sector (NDIS), charities, and employment services. From full-scale campaigns to standalone events, awareness materials, and local/national advertising. I helped maintain a clear brand and brought their message to life through engaging design and strategic execution.
September 2011 - July 2013
Pertrain Pty Ltd
UI & Communications Designer
UI & Application Development | Website Design | Animation & Multimedia | Print & Industrial Communications
I’ve crafted user-friendly interfaces, dynamic websites, and engaging multimedia for industries ranging from mining and energy to aviation and education. My work included training materials, industrial communications, and digital solutions for clients such as BHP, Siemens, CAT, Aviation Australia, National TAFE Group, Federal and State Government divisions, and international partners.
September 2011 - July 2013
Pertrain Pty Ltd
UI & Communications Designer
UI & Application Development | Website Design | Animation & Multimedia | Print & Industrial Communications
I’ve crafted user-friendly interfaces, dynamic websites, and engaging multimedia for industries ranging from mining and energy to aviation and education. My work included training materials, industrial communications, and digital solutions for clients such as BHP, Siemens, CAT, Aviation Australia, National TAFE Group, Federal and State Government divisions, and international partners.
September 2011 - July 2013
Pertrain Pty Ltd
UI & Communications Designer
UI & Application Development | Website Design | Animation & Multimedia | Print & Industrial Communications
I’ve crafted user-friendly interfaces, dynamic websites, and engaging multimedia for industries ranging from mining and energy to aviation and education. My work included training materials, industrial communications, and digital solutions for clients such as BHP, Siemens, CAT, Aviation Australia, National TAFE Group, Federal and State Government divisions, and international partners.
September 2011 - July 2013
Pertrain Pty Ltd
UI & Communications Designer
UI & Application Development | Website Design | Animation & Multimedia | Print & Industrial Communications
I’ve crafted user-friendly interfaces, dynamic websites, and engaging multimedia for industries ranging from mining and energy to aviation and education. My work included training materials, industrial communications, and digital solutions for clients such as BHP, Siemens, CAT, Aviation Australia, National TAFE Group, Federal and State Government divisions, and international partners.
July 2003 - September 2011
Worldwide Online Printing
Senior Designer & Project Manager
Graphic & Digital Designer | Application Development | Project Management
From small businesses to large-scale corporate, government, and national franchise groups – delivering a variety of strategic design and marketing solutions. My work spaned promotional campaigns, prepress, creation of systemised franchise templating, online marketing, EDMs and advertising. National Support Designer - (07:2009 – 09:2011)
July 2003 - September 2011
Worldwide Online Printing
Senior Designer & Project Manager
Graphic & Digital Designer | Application Development | Project Management
From small businesses to large-scale corporate, government, and national franchise groups – delivering a variety of strategic design and marketing solutions. My work spaned promotional campaigns, prepress, creation of systemised franchise templating, online marketing, EDMs and advertising. National Support Designer - (07:2009 – 09:2011)
July 2003 - September 2011
Worldwide Online Printing
Senior Designer & Project Manager
Graphic & Digital Designer | Application Development | Project Management
From small businesses to large-scale corporate, government, and national franchise groups – delivering a variety of strategic design and marketing solutions. My work spaned promotional campaigns, prepress, creation of systemised franchise templating, online marketing, EDMs and advertising. National Support Designer - (07:2009 – 09:2011)
July 2003 - September 2011
Worldwide Online Printing
Senior Designer & Project Manager
Graphic & Digital Designer | Application Development | Project Management
From small businesses to large-scale corporate, government, and national franchise groups – delivering a variety of strategic design and marketing solutions. My work spaned promotional campaigns, prepress, creation of systemised franchise templating, online marketing, EDMs and advertising. National Support Designer - (07:2009 – 09:2011)
Pre July 2003
Skyline Displays & Others
Graphic Designer
I've been in the graphic design, online media and digital fields since 1998. This includes large scale signage and fitouts, tradeshow and event marketing, website design and development, as well as national sporting teams merchandise. Clients included NFL, Boeing, Versace, Pepsi, Federal and State Governments as well as a multitude of international clientelle throughout South East Asia.
Pre July 2003
Skyline Displays & Others
Graphic Designer
I've been in the graphic design, online media and digital fields since 1998. This includes large scale signage and fitouts, tradeshow and event marketing, website design and development, as well as national sporting teams merchandise. Clients included NFL, Boeing, Versace, Pepsi, Federal and State Governments as well as a multitude of international clientelle throughout South East Asia.
Pre July 2003
Skyline Displays & Others
Graphic Designer
I've been in the graphic design, online media and digital fields since 1998. This includes large scale signage and fitouts, tradeshow and event marketing, website design and development, as well as national sporting teams merchandise. Clients included NFL, Boeing, Versace, Pepsi, Federal and State Governments as well as a multitude of international clientelle throughout South East Asia.
Pre July 2003
Skyline Displays & Others
Graphic Designer
I've been in the graphic design, online media and digital fields since 1998. This includes large scale signage and fitouts, tradeshow and event marketing, website design and development, as well as national sporting teams merchandise. Clients included NFL, Boeing, Versace, Pepsi, Federal and State Governments as well as a multitude of international clientelle throughout South East Asia.
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