Client
Steps Employment Solutions
Overview
Develop a suite of print and digital collateral to support a disability employment service, advocating one-on-one career assistance to build confidence and empower job seekers.
Client
Steps Employment Solutions
Industry
Disability Advocacy
Service
UI / UX Design
Digital Design
Campaign Development
The Challenge
The campaign needed to engage a diverse range of job seekers, many of whom faced less visible challenges—including mental and physical disabilities, chronic illnesses, long-term injuries, and language barriers. The messaging and design had to be welcoming, inclusive, and adaptable to a broad audience.
The Solution
To ensure strong brand recognition, the design prominently featured the company’s signature purple, complemented by a vibrant yellow to convey warmth and optimism. The team developed the tagline “It’s Your Time to Shine”, reinforcing the idea that everyone deserves a job they feel passionate about. This theme was visually represented by radiating “shining rays” around real-life job seekers who had successfully used the service. A tonal color treatment was applied to ensure representation of diverse individuals while maintaining a cohesive look.
The Result
The campaign led to a notable increase in job applications and enhanced the overall customer experience. Key touch points—such as reminder messages, interview prep packs, and website engagement tools—were aligned with the campaign’s social and print advertising, creating a seamless journey for job seekers.
