Client
Steps Autism Treehouse
Overview
Rebrand an annual charity marathon to attract new sponsors and participants, while delivering a refreshed campaign suite and a supporting merchandise range—all aligned with the charity’s broader fundraising calendar.
Client
Steps Autism Treehouse
Industry
Disability Advocacy
Service
Branding
Campaign Development
Digital Design
Wayfinding
Duration
2 Weeks
The Challenge
The key challenge was to revitalize the event’s identity with a look that felt fresh and modern, yet still clearly positioned the marathon as part of the charity’s established annual program. The rebrand also needed to work across a wide variety of channels and appeal to both existing supporters and new audiences.
The Solution
The new brand identity was built around a bold, iconic running shoe graphic—a universally recognizable symbol that reinforced the event’s purpose and made for easy recall. This was paired with vibrant, high-contrast colours to stand out across both physical and digital collateral. The full campaign suite included a refreshed website interface, integrated fundraising platforms, social media content, partner toolkits, advertising assets, event signage and wayfinding, and a line of branded merchandise designed to support fundraising and boost visibility.
The Result
The updated brand and multi-channel rollout led to increased sponsor interest and a notable uptick in participant engagement, helping solidify the event’s place as a flagship campaign in the charity’s annual calendar.
PORTFOLIO
Doonan Open Data Expo
Doonan Open Data Expo
Doonan Open Data Expo
Digital Design
Product Design
Campaign Development
Social Media
Sunshine Coast Volunteers
Sunshine Coast Volunteers
Sunshine Coast Volunteers
Campaign Development
CX Design
Social Media